![]() ![]() If you’re truly “touching base,” after all, you know who you’re looking to speak to. So how do you work the business phone system? A dial-by-name directory shouldn’t be too much of an issue. Ideally, one that integrates with your CRM (so you can log and keep track of your outreach attempts).ĭialpad has some useful outreach-focused features, like voicemail drop, which makes it easier to touch base with a large number of people at once-just drop in your prerecorded message when you hit someone's voicemail instead of having to recite the same message over and over again: Sign up for free trial Chat with Sales See pricingĪnother note about business phone systems is that they may be set up with gatekeepers like executive assistants (EAs), dial-by-name directories, and other tools that act as barriers. Phone calls are still the best and most reliable way to reach most people, so you definitely need a phone system. Some companies break these communication channels up into separate tools, but it's easier to use one app or platform that covers all of them: A business phone system Other tools you can use to get better (and more) responses A unified communications platform If you need to have a confidential conversation, do it over a secure video conferencing platform if you can't meet in person. In Sony's case, embarrassing and highly confidential emails were made public and served as headlines for weeks.Įmails are never private-even after they're deleted. ![]() Many companies, like Sony, have suffered massive security breaches before, where private documents and emails get leaked. There's highly confidential information involved If you need an immediate response for a time-sensitive issue, reach out to your contact via text messaging, a phone call, or a video chat. And sometimes, you can’t wait on a written response that might take a few days. The receiver needs to give an immediate responseĮmails can get lost in crowded inboxes, archived accidentally, or sent to spam folders. You'll save on software subscription fees, and save time because you and your team won't have to manage so many disparate tools. Some companies have a separate video conferencing tool, but if you can, go with an all-in-one communications platform (like Dialpad) that lets you have phone calls, send instant and SMS messages, and start video meetings all in one place: Sign up for free trial Chat with Sales See pricing If it takes more than two to three emails to explain, or it’s a nuanced conversation that needs those inflections and tones, then use a form of communication that allows you to talk. Have you ever tried to explain a concept to someone and grown frustrated when they don’t get it? Now imagine trying to email them that idea-it would be 10 times harder. Some messages or ideas are just too complicated for a follow-up email. It doesn’t offer value to the receiver (What should the receiver expect? What’s in it for them?)Īnd besides, who says that touching base with someone has to happen over email? When is email no longer the best way to touch base? The message is too complex to convey over text It lacks a call to action (What are you asking for? What’s the request or next step for the other person?) Here are some other problems with most “touch base” emails: In a recent survey, “touch base” came in third for the least favorite piece of business jargon, just behind “synergy” and “teamwork.” (It’s also worth mentioning that the definition of touch base is quite specific to American English, so if you have clients in other countries, this isn’t a great go-to.) (“Let’s touch base.”) The problems with “let’s touch base” Basically, you’re reaching out to someone you haven’t heard from in a bit to gain information or request information. Or, you might send a “just touching base” email to a team member to check on their progress with a joint project. For example, you might email a prospect to “touch base” about a product you recently discussed with them. What is a “touch base” email?Ī “touch base” email is a way to check in with a customer, associate, prospective client, and so on. In this article, I’ll break down what touch base means and share better alternatives you can use (and some tips we teach our reps to get better response rates in the process). The trick is in conveying that message in a meaningful way. ![]() How many times have you seen that in an email and immediately dismissed it? Even though “Let’s touch base” used to be a very popular way of reaching out to prospects and clients, it’s been a while-and today, it’s mostly seen as overused, kind of boring, and not very meaningful.īut while the phrase itself may have lost a bit of its shine, the sentiment behind it is still valuable.
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